Having established the brand in niche markets with sophisticated features and functional benefits, KOR has identified broader markets by adapting materials and design. The Aura mimics the tapered obelisk profile and ergonomics of the company’s stainless steel Vida, but it is made of Eastman Tritan™ copolyester, like KOR One and Delta.
Aura’s subtly tapered shape and utilitarian handle make it easy to grasp, and the weight distribution makes it less likely to tip over in a cup holder when you hit a curve. Available in 750 ml. and 500 ml. sizes, Aura is the lightest, most affordable and ecological of KOR products to date, due to less material used.
“Aura is still rugged and has our quality elements that the consumer expects and loves, like the thread-less spout and perfect diameter, whether you’re chugging or pursing the lips,” says Eric Barnes, KOR co-founder and CEO. “We have ‘good, better, best,’ with the more complex design in KOR One and Delta to the beautiful but simple style of Aura. We’ve kept Cost of Goods low to target new distribution channels at a price point that competes with mainstream reusable bottles.”